Goldman Sachs 1B Investment Propels T Rowe Price TROW 5 84% Surge to 159th Trading Rank
On September 4, 2025, TROW shares surged 5.84% with a trading volume of $590 million, ranking 159th in the market. The stock’s performance followed a strategic collaboration announcement between T. Rowe Price and Goldman SachsGS--.
Goldman Sachs agreed to invest up to $1 billion in T. Rowe Price Group, gaining access to its large retirement-focused client base and co-developing private market products for retail investors. The partnership aims to expand retirement solutions such as target date funds, leveraging Goldman’s expertise in alternative assets. This move positions GoldmanGS-- as a potential fifth-largest shareholder, owning approximately 3.5% of T. Rowe through open-market purchases.
The investment is seen as a critical boost for T. Rowe, which has faced asset outflows amid industry competition. Analysts highlight the strategic value of accessing T. Rowe’s 401(k) client base, with two-thirds of its assets tied to retirement accounts. The collaboration also aligns with broader trends in financial firms diversifying into alternative investments to capture growth opportunities.
T. Rowe’s stock has declined by half since 2021, but the partnership with Goldman could stabilize its asset flows and enhance product offerings. The firm’s focus on retirement-focused innovations may attract new clients while addressing existing challenges in the asset management sector.

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