GoDaddy Shares Surge 3.42% on $480M Volume as Smart Terminal Pro Drives Retail Innovation, Ranks 216th in U.S. Trading Volume

On August 12, 2025, GoDaddy (GDDY) surged 3.42% with a trading volume of $0.48 billion, ranking 216th among U.S. stocks. The rally followed the launch of its Smart Terminal Pro, a high-performance point-of-sale device designed to streamline retail operations. The device features a 10.1-inch landscape screen displaying 50% more items than prior models, AI-powered catalog creation via GoDaddy Airo, and 180-degree swivel functionality for customer interaction. It also supports tap-to-pay and digital wallets, addressing inventory synchronization challenges between physical and online stores.

The Smart Terminal Pro expands GoDaddy’s POS ecosystem to include three tailored solutions—Flex, Duo, and Pro—enabling retailers to customize hardware while maintaining real-time inventory alignment. This launch positions the company to capture value from the 84% of U.S. retail sales still conducted in physical stores, as highlighted by Capital One Shopping Research. By integrating AI-driven tools for catalog management and inventory updates, GoDaddy aims to reduce operational friction for small businesses, a critical barrier to POS adoption.

Strategically timed ahead of the holiday shopping season, the release underscores GoDaddy’s shift from a domain registrar to a full-stack commerce provider. The device’s ability to resolve “out of stock in store, available online” discrepancies directly addresses a pain point for omnichannel retailers, enhancing customer satisfaction and operational efficiency. The product lineup’s modular design allows businesses to scale solutions based on size and complexity, reinforcing GoDaddy’s position in the competitive POS market.

A strategy of purchasing the top 500 stocks by daily trading volume and holding them for one day yielded $2,300 in profit from 2022 to the present. However, the approach faced a maximum drawdown of -15.7% in early 2023, highlighting the inherent risks of volume-based short-term trading strategies.