GMEX Robotics shares surge 19.37% premarket after rebranding from Fitell and shifting focus to AI-driven consumer robotics.

GMEX Robotics surged 19.37% in premarket trading following its rebranding from Fitell Corporation and announcement of a strategic shift to AI-driven robotics and consumer technologies. The company, which will trade under the new ticker GMEX from March 12, 2026, emphasized expanding its consumer-first foundation into AI-powered robotic solutions while retaining its fitness and health business as a testing ground. CEO Sam Lu highlighted the rebrand as an "evolution of expertise," leveraging AI and robotics to address consumer needs. The move signals a pivot to high-growth tech sectors, with a focus on smart home integration, adaptive hardware, and an ecosystem of connected products. The name and ticker changes, coupled with plans to assemble specialized technical talent, underscore the company’s ambition to lead in consumer robotics, aligning with investor enthusiasm for AI-driven innovation.