Global Smartphone Market Rebounds: Samsung Leads, Huawei Surges, and Apple Shines with iPhone 16

Recent data from Counterpoint Research reveals that the global smartphone market achieved a 2% year-over-year increase in Q3 of 2024, marking the first time since Q3 of 2018 that such growth has been observed for this period. This development signals a gradual recovery for the market, with conditions showing significant improvement over the previous year.

Reviewing the individual performance of brands, Samsung maintained its market leadership with a 19% share, largely driven by robust demand for its Galaxy A and S24 series. Apple's release of the iPhone 16 series propelled it to become the top-selling brand in September, contributing to a 1% growth in sales, and holding a 16% market share.

Chinese brands like Xiaomi and vivo outperformed many of their competitors, recording sales increases of 8% and 10% respectively, capturing market shares of 14% and 9%. OPPO also experienced a remarkable sales performance, achieving its best results since Q3 of 2023.

Huawei showcased a notable surge with nearly 30% growth, demonstrating robust performance alongside Motorola, which, along with Google, highlighted substantial achievements with record quarterly sales figures. This positive trend is indicative of a recovering market landscape that is poised for sustained growth throughout 2024.