Global Manufacturer Enhances Product Discovery with HawkSearch Integration

WOBURN, MA – Bridgeline Digital, Inc. (NASDAQ: BLIN), a leading provider of AI-driven marketing technology, announced that a prominent global manufacturer and distributor of life safety gear, equipment, and training for first responders and law enforcement has selected HawkSearch to improve their on-site search and merchandising powered by Salesforce Commerce Cloud. This strategic partnership aims to enhance the manufacturer's digital customer experience and drive business growth.

The global manufacturer, leveraging the advanced search and merchandising capabilities of HawkSearch, will deliver a more tailored and engaging search experience for its customers. Key features of the integration include:

1. Advanced merchandising: HawkSearch enables the manufacturer to promote or boost specific products, bury out-of-stock items, and adjust ranking and sort order. This allows for better control over search results and a more personalized shopping experience for customers.
2. Instant Engage: This feature surfaces trending items, categories, and content as soon as the user clicks on the search box. This helps to keep customers engaged and interested in the products they're browsing, potentially leading to higher conversion rates.
3. Natural language search: HawkSearch supports natural language search capabilities, allowing customers to use everyday language to search for products. This makes the search process more intuitive and user-friendly, contributing to improved customer engagement.
4. Consistent browsing and searching experience: HawkSearch powers product category landing pages for consistency between browsing and searching, along with natural language search capabilities. This helps to create a seamless and cohesive shopping experience for customers, which can lead to higher conversion rates.

By integrating HawkSearch with Salesforce Commerce Cloud, the global manufacturer aims to boost website performance, increase traffic, and drive higher conversion rates. This strategic move aligns with the company's marketing goals and is expected to improve customer engagement and satisfaction.

Ari Kahn, CEO of Bridgeline Digital, expressed excitement about supporting the global leader in optimizing their search experience. "HawkSearch will enhance their digital performance and help achieve key business outcomes," Kahn said.

Bridgeline Digital helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit .

This strategic partnership between the global manufacturer and Bridgeline Digital demonstrates the growing demand for AI-driven marketing technology in enhancing product discovery and improving customer engagement. As the life safety equipment industry continues to grow and evolve, companies are increasingly turning to innovative solutions like HawkSearch to stay competitive and meet the needs of their customers.

In conclusion, the integration of HawkSearch with Salesforce Commerce Cloud by a global manufacturer of life safety equipment and training for first responders and law enforcement highlights the potential of AI-driven marketing technology in transforming digital customer experiences. By leveraging advanced search and merchandising capabilities, the manufacturer aims to enhance product discovery, improve customer engagement, and drive business growth. This strategic partnership serves as a powerful reference case for similar enterprise-level clients seeking to enhance their digital commerce capabilities.