Gildan's Generous Donation to FireAid Concert Benefits LA Wildfire Victims

Gildan, a leading manufacturer of everyday basic apparel, has announced a significant charitable contribution of $200,000 worth of American Apparel® and Gildan® garments to the FireAid concert, benefitting those affected by the ongoing wildfires in Los Angeles, California. The donated apparel will be sold at the event, with all funds from their sale going directly to short-term relief efforts as well as long-term initiatives to prevent future fire disasters in Southern California.

Scheduled for January 30, the FireAid concert will feature two star-studded lineups held at the Intuit Dome and Kia Forum in Los Angeles. The event will also be broadcast and streamed across multiple platforms, as well as in select AMC Movie Theaters. Chuck Ward, President of Sales, Marketing, and Distribution at Gildan, emphasized the company's commitment to responsible manufacturing and community support in regions where they operate.



Gildan's donation to the FireAid concert aligns with its long-term ESG strategy and commitment to responsible manufacturing and community support. The company's Next Generation ESG strategy, announced in early 2022, includes measurable targets to be achieved by or before 2030. This strategy focuses on several areas, including climate, energy, and water; circularity; human capital management; long-term value creation; and transparency and disclosure. Gildan's donation to the FireAid concert can be seen as a contribution to its long-term value creation and community support initiatives, as it positively impacts the affected communities and demonstrates the company's commitment to responsible business practices.

Gildan's involvement in the FireAid concert also contributes positively to its brand image and reputation, both in the apparel industry and among the general public. By donating to the event, Gildan demonstrates its commitment to social responsibility and community support, which aligns with its ESG program. This can help attract and retain customers who value sustainability and social responsibility, further differentiating Gildan in the apparel industry. Additionally, Gildan's donation generates positive media coverage and public perception, as it is seen as a company that cares about its communities and supports those in need.

In conclusion, Gildan's donation to the FireAid concert is a clear example of how the company aligns its community support initiatives with its long-term ESG strategy and commitment to responsible manufacturing. By providing aid to those affected by the wildfires, Gildan is demonstrating its dedication to making apparel responsibly and supporting the communities in which it operates. The company's involvement in the event also contributes positively to its brand image and reputation, both in the apparel industry and among the general public.