Gig Software Launches Revamped The Football Pools Online Gaming Platform

Gig Software has launched a revamped online gaming offering for The Football Pools, a UK sports betting brand. The partnership aims to tap into the UK's £11 billion gaming market. The launch marks a milestone in Gig's growth plans in the region.

The vibrant world of online gaming is witnessing yet another significant milestone, as Gig Software, a leading iGaming solutions provider, announces its partnership with The Football Pools, an iconic UK sports betting brand [1]. This strategic alliance aims to leverage Gig Software's cutting-edge technology to tap into the UK's thriving £11 billion gaming market [2].

Established over a century ago, The Football Pools has been a staple of UK betting culture, with its unique and beloved lottery-style betting format. As the digital age transformed the gaming landscape, The Football Pools recognized the need to modernize and adapt to the changing market. Enter Gig Software, with its innovative sportsbook, SportX, and iGaming platform, CoreX [2].

Gig Software's entry into the UK market marks a significant milestone in the company's growth plans. The provider's X-Suite solutions, which include SportX and CoreX, have already proven successful in driving growth for partners in highly regulated markets worldwide [2]. With the addition of The Football Pools, Gig Software is poised to make a substantial impact on the UK gaming industry.

SportX, Gig Software's flagship sports betting platform, offers a comprehensive, feature-rich experience designed to provide operators with a competitive edge [2]. The platform's localization and content-rich roadmap ensure that it delivers one of the most advanced and feature-laden offerings currently available in the UK market [2].

In addition to SportX, The Football Pools will also benefit from CoreX, Gig Software's iGaming platform. CoreX provides operators with a flexible and scalable solution to power their online casino offerings, enabling them to offer a wide range of games and features to their customers [2].

The partnership between Gig Software and The Football Pools is not only significant for the companies involved but also for the UK gaming industry as a whole. With the UK gaming market projected to continue growing, this alliance is expected to drive innovation, competition, and digital transformation in the sector.

References:

[1] Gig Software. (2024, June 27). Gig signs landmark UK sportsbook and iGaming platform deal with iconic British brand, The Football Pools. Retrieved from https://www.gig.com/news/gig-signs-landmark-uk-sportsbook-and-igaming-platform-deal-with-iconic-british-brand-the-football-pools/

[2] PR Newswire. (2024, June 27). GiG signs landmark UK sportsbook and iGaming platform deal with iconic British brand, The Football Pools. Retrieved from https://www.prnewswire.com/news-releases/gig-signs-landmark-uk-sportsbook-and-igaming-platform-deal-with-iconic-british-brand-the-football-pools-302184407.html