Getty Images Scores Big with MLS Partnership!

Ladies and gentlemen, buckle up! Getty Images just made a power move that’s going to shake up the sports photography world. They’ve been named the Official Photography Partner of Major League Soccer (MLS) in a multi-year exclusive partnership. This is a game-changer, folks! Getty Images is already a titan in the visual content world, and now they’re diving headfirst into the soccer frenzy. Let’s break it down!



First off, let’s talk about the scale of this deal. Getty Images will be editing, distributing, and licensing all MLS-owned imagery for both editorial and commercial uses. That means every iconic moment from MLS matches and events, including the regular season and the MLS Cup Playoffs, will be captured and distributed through gettyimages.com. This is a goldmine for sports fans and media outlets alike!

Now, let’s talk about the financial implications. Getty Images is already seeing some serious growth. In the fourth quarter of 2024, they reported revenue of $247.3 million, a 9.5% year-over-year increase. Editorial revenue, which includes sports imagery, grew by 19.0% year over year. This partnership with MLS is going to supercharge those numbers. With MLS entering its 30th season and expanding to 30 clubs, including the debut of San Diego FC, there’s a ton of content to be captured and monetized.



But it’s not just about the money. This partnership is a strategic masterstroke. Getty Images is already the official photographer or photographic partner to over 125 of the world’s leading sport governing bodies, leagues, and clubs. Adding MLS to their portfolio makes them the dominant visual content provider for professional soccer in North America. This is a no-brainer for Getty Images, and it’s a huge win for MLS fans who will get to see their favorite moments captured in stunning detail.

And let’s not forget the synergies. Getty Images’ recent partnership with the National Women’s Soccer League (NWSL) means they’re already a powerhouse in soccer photography. This comprehensive coverage creates significant cross-selling opportunities and strengthens Getty’s position with media organizations and commercial licensees seeking one-stop access to North American soccer content.

So, what’s the bottom line? Getty Images is ON FIRE! This partnership with MLS is a game-changer, and it’s going to drive revenue growth and profitability for years to come. If you’re an investor, you need to be paying attention to Getty Images. This is a stock that’s going to keep delivering the goods. BOO-YAH!