Genius Sports Partners with PMG to Enhance Fan Engagement through FANHub Platform

Genius Sports has announced a strategic partnership with PMG, with PMG becoming a founding agency partner of FANHub, Genius Sports' fan activation platform. This partnership aims to enhance fan engagement and activation for sports betting operators. The partnership is expected to provide new opportunities for PMG's clients to reach sports fans through Genius Sports' platform.

Genius Sports Limited (NYSE: GENI) has announced a strategic partnership with PMG, a leading independent marketing agency, to drive innovation in sports advertising. Under this partnership, PMG will become a founding agency partner of FANHub, Genius Sports' fan activation platform. The collaboration aims to enhance fan engagement and activation for sports betting operators, providing new opportunities for PMG's clients to reach sports fans through Genius Sports' platform.

The partnership will focus on three key areas: developing next-generation ad formats, creating measurement frameworks to demonstrate media outcomes, and providing PMG clients early access to FANHub's latest innovations. These efforts will help ensure that PMG's clients are connecting with fans in the most relevant and resonant ways possible.

"This partnership represents PMG's continued commitment to helping brands tap into the cultural power of live sports," said Carly Carson, Head of Integrated Media at PMG. "By partnering with Genius Sports and their FANHub platform, we're building on our track record of helping brands insert themselves authentically into cultural conversations. PMG’s clients will be at the forefront of sports innovation, with access to technologies and formats that will define the future of fan engagement."

Josh Linforth, Chief Revenue Officer at Genius Sports, noted that "PMG's investment reflects the growing recognition that sports advertising requires specialized technology and expertise. Their commitment to innovation and their roster of world-class brands make them an ideal partner as we continue to push the boundaries of what's possible in sports fan engagement."

This partnership comes as Genius Sports continues to demonstrate robust revenue growth, with a 22.9% increase over the last twelve months. The company also extended its partnership with the NFL through the 2030 Super Bowl, enhancing its data rights and streaming capabilities. This agreement provides the company with increased visibility into its cost structure for two additional NFL seasons.

Genius Sports provides data, technology, and broadcast services to over 700 sports organizations across 150 countries, including the NFL, English Premier League, NCAA, and major sportsbooks. The partnership aims to address industry needs for greater accountability in sports advertising investments while keeping brands at the forefront of fan engagement innovation.

Several firms have recently initiated or reiterated Buy ratings on Genius Sports stock. Truist Securities and Texas Capital Securities both initiated coverage with Buy ratings and a $14.00 price target, highlighting the company’s data and technology potential. Needham also reiterated a Buy rating, setting a $13.00 price target following the NFL partnership extension. Meanwhile, Goldman Sachs maintained its Buy rating, adjusting its price target to $12.00, citing the company’s predictable operating model as a strength. BTIG also reiterated a Buy rating with a $12.00 price target after the NFL partnership announcement.

References:
[1] https://in.investing.com/news/company-news/genius-sports-partners-with-pmg-to-enhance-sports-advertising-tech-93CH-4934443
[2] https://investors.geniussports.com/news/news-details/2025/PMG-Partners-with-Genius-Sports-to-Pioneer-Sports-Advertising-Innovation/default.aspx
[3] https://www.businesswire.com/news/home/20250730138117/en/PMG-Partners-with-Genius-Sports-to-Pioneer-Sports-Advertising-Innovation