Generative AI adoption in emerging economies leads to digital well-being concerns.

Emerging economies, such as India, Brazil, Mexico, and South Africa, are leading global adoption of generative AI, with younger adults showing the highest usage, trust, and engagement. Significant generational and geographic divides exist, with under-35s far more likely to use and trust AI, while older adults remain less engaged and less certain. High recreational screen time is linked to decreased well-being, highlighting the need for a balanced focus on digital well-being as AI becomes widespread.