General Mills' Cereal Training Camp Returns with NFL Stars, New Cereal Drops

General Mills' Cereal Training Camp returns for year two with NFL stars Justin Jefferson, Ja'Marr Chase, and Amon-Ra St. Brown. The event features limited-edition cereal boxes and a new custom cereal, "Jettas Mix," which will hit shelves in August. A special collector's edition REESE'S PUFFS cereal box with trading cards and a Bluetooth speaker will be available on September 4.

General Mills' Cereal Training Camp is back for its second year, featuring a lineup of NFL stars who have partnered with the company to create limited-edition cereal boxes and a new custom cereal. The event, set to debut in August, will bring together Justin Jefferson, Ja'Marr Chase, and Amon-Ra St. Brown, each contributing their unique touch to the cereal aisles.

The event kicks off with a new custom cereal, "Jettas Mix," created by Justin Jefferson. Combining Frosted Lemon Cheerios and Cinnamon Toast Crunch Strawberry, the cereal is a fruity fusion that captures Jefferson's love for competition and breakfast [3]. The cereal will be available at US retailers for $3.50 starting in August.

In addition to the new cereal, each NFL star will have their own limited-edition cereal box. Justin Jefferson will be featured on Cinnamon Toast Crunch boxes, showcasing his viral victory dance, "The Griddy." Ja'Marr Chase will be on Lucky Charms boxes, displaying his signature "Lucky Strut," while Amon-Ra St. Brown will be on Honey Nut Cheerios boxes, highlighting his "Honey Handstand" celebration. All limited-edition boxes will be available at retailers nationwide beginning in August for $3.50 [2].

For the ultimate superfans, a special collector's edition REESE'S PUFFS cereal box will be available on September 4. This box will include custom trading cards and a Bluetooth speaker, available while supplies last [1].

This year's Cereal Training Camp marks an exciting collaboration between General Mills and the NFL, bringing the energy of the end zone to the breakfast aisle. The event is expected to drive sales and increase brand awareness for both General Mills and the NFL stars involved.

References:
[1] https://www.marketscreener.com/quote/stock/GENERAL-MILLS-INC-12763/news/General-Mills-Cereal-Training-Camp-Returns-for-Year-Two-with-Justin-Jefferson-Ja-marr-Chase-and-Amo-50526684/
[2] https://www.wcpo.com/sports/football/bengals/jamarr-chase-partners-with-general-mills-for-limited-edition-lucky-charms-boxes
[3] https://www.bakingbusiness.com/articles/64319-general-mills-introduces-jettas-mix-breakfast-cereal