Gen Z Investing Star's Unconventional Portfolio Includes S&P 500, Crypto, and Salads

Kyla Scanlon, a finance content creator, allocates $50/month to the S&P 500 and holds a diversified portfolio including cryptocurrency, utility ETFs, bonds, gold, and stocks like United Airlines and Sweetgreen. Scanlon attributes Gen Z's disillusionment and delayed saving to "financial nihilism," frequent exposure to alarming news, and misinformation online. She emphasizes the importance of long-term thinking and financial literacy for building generational wealth.

Kyla Scanlon, a prominent finance content creator, recently shared insights on her investment strategy and the financial mindset of Generation Z (Gen Z). Scanlon, who is known for her diverse portfolio, allocates $50 every month to the S&P 500, and holds a mix of assets including cryptocurrency, utility ETFs, bonds, gold, and stocks like United Airlines and Sweetgreen [1].

Scanlon attributes Gen Z's disillusionment and delayed saving to "financial nihilism," frequent exposure to alarming news, and misinformation online. She emphasizes the importance of long-term thinking and financial literacy for building generational wealth. According to Scanlon, Gen Z's financial nihilism is driving young people to rack up credit card debt and avoid saving for retirement [1].

The financial services firm Siebert Financial has launched a campaign called "Generation Wealth" to engage Gen Z investors. The campaign, developed by Gebbia Media, embraces Gen Z's relationship with money, combining indulgence and responsibility. It features a cast of influencers and creators, reflecting the diversity and ambition of this generation. The campaign aims to educate young investors without being preachy or restrictive [2].

Both Scanlon and Siebert Financial highlight the need for financial literacy and long-term investment strategies. They emphasize that while Gen Z faces unique challenges, understanding and navigating the financial landscape can lead to wealth accumulation. The campaign and Scanlon's advice underscore the importance of financial education and the role it plays in shaping financial behavior.

References:
[1] https://www.aol.com/finance/gen-z-whisperer-economy-puts-193201264.html
[2] https://www.nasdaq.com/press-release/siebert-financial-launches-generation-wealth-campaign-reframe-investing-gen-z-2025-07