Gen Digital Acquires Trellis to Enhance AI-Powered Insurance Marketplace

Gen Digital (GEN) acquired Trellis to enhance its AI-powered insurance marketplace. The acquisition integrates Trellis's ML and conversational AI capabilities into Engine by Gen Digital, an embedded marketplace that provides real-time financial product recommendations. The integration aims to reduce fragmentation and lack of transparency in the insurance market, offering users a seamless experience directly within the apps and websites they already use. The goal is to provide more precise, individualized insurance advice and help consumers make smarter purchase decisions through a more trusted and automated interface.