Gap Inc. Partners with Bold Metrics on AI-Driven Sizing Tool for Agentic Shopping Experience.

Gap Inc. is testing AI-driven sizing tools with Bold Metrics to improve agentic shopping, where AI shopping assistants make purchase decisions on behalf of consumers. The Agentic Sizing Protocol uses natural conversation to generate personalized size recommendations based on body data and fit preferences, addressing the unresolved problem of fit in apparel e-commerce. This move is part of a broader road map for brands preparing for the new phase of e-commerce.