Gap, Google Cloud enter multi-year partnership

Gap, Google Cloud enter multi-year partnership

Gap Inc. (NYSE: GAP) has announced a multi-year partnership with Google Cloud to accelerate its human-centered digitally-enabled technology strategy. The collaboration aims to reimagine retail across the company's iconic brands, including Old Navy, Gap, Banana Republic, and Athleta, leveraging artificial intelligence (AI) .

Sven Gerjets, Chief Technology Officer at Gap Inc., stated, "AI is redefining what's possible in retail, and we're building our future technology roadmap around it." The partnership will provide Gap Inc. with a unified, AI-powered platform, enhancing product innovation, customer experience, and employee empowerment .

Google Cloud CEO Thomas Kurian commented, "Our partnership with Gap is about reinventing the retail landscape with AI and helping them lead the industry with speed, personalization, and game-changing customer experiences." The collaboration will utilize Google Cloud technologies such as Gemini, Vertex AI, and BigQuery .

The partnership is expected to fuel innovation and greater efficiency across product creation, customer experience, and employee enablement. Hyper-personalized shopping, smarter recommendations, and seamless engagement powered by AI tools will drive stronger storytelling, greater relevance, and deeper loyalty from Gap Inc. customers .

In addition to its work with Google Cloud, Gap Inc. is already leveraging Google AI to drive ad placements, optimize campaigns across channels, and improve omnichannel capabilities .

The integration of AI into Gap Inc.'s operations aims to transform how ideas move from concept to shelf, enhance customer engagement, and empower employees to focus on creativity, culture, and customer connection .