GameStop’s $310M Volume Surge to 469th Rank as Meme Stock Frenzy Shifts to Kohl’s and Krispy Kreme

On July 31, 2025, GameStop (GME) saw a 71.71% surge in trading volume to $0.31 billion, ranking 469th in the market. The stock closed flat at 0.00%, showing no movement from the previous session.

Recent market dynamics highlight renewed interest in meme stocks, though GME has remained sidelined. Analysts note the retail-driven frenzy now focuses on names like Kohl’s and Krispy Kreme, diverging from the 2021 GameStop surge. Zacks observes that GME’s strategic shifts in collectibles and margin improvements position it differently from peers like Best Buy, yet its stock has not capitalized on current meme stock momentum.

Barron’s reports that GME’s absence from the latest meme stock rally underscores its evolving retail strategy. Unlike pandemic-era volatility, current speculative activity is concentrated elsewhere, with GME’s fundamentals taking precedence. The stock’s muted performance reflects a market prioritizing sector-specific catalysts over retail-driven hype.

A backtest of a strategy buying top-volume stocks and holding for one day showed a 166.71% return from 2022 to 2025, outperforming the S&P 500’s 29.18% gain by 137.53%. This highlights the potential of capturing short-term momentum, though GME’s recent inactivity suggests such strategies may exclude it amid shifting retail investor focus.