GameSquare Partners with Dialectic for 8-14% Ethereum Yield Strategy

GameSquare Holdings, Inc. has announced a significant acceleration in its crypto strategy through a new partnership with Dialectic and the appointment of two prominent figures to its advisory committee. The strategic alliance aims to launch an Ethereum-native yield strategy as part of the company's next-generation treasury initiative. This move aligns with GameSquare's existing growth strategies in technology, media, and intellectual property.

GameSquare will implement a dedicated Ethereum-native treasury strategy designed to generate high-yield returns using Dialectic’s proprietary risk-controlled compounding infrastructure. The platform, Medici, employs machine learning models, automated optimization, and multi-layered risk controls to achieve best-in-class risk-adjusted returns. The targeted yields of 8-14% significantly exceed the current ETH staking benchmarks of 3-4%.

Dialectic’s risk management protocol includes insurance, alert mechanisms, and onchain optimization, which is widely recognized for delivering the best risk-adjusted yields in decentralized finance (DeFi). GameSquare’s new Ethereum-focused treasury vehicle may also incorporate additional yield-generating strategies across the Ethereum ecosystem, potentially utilizing assets such as stablecoins and non-fungible tokens to diversify and amplify returns.

Once fully implemented, GameSquare expects to allocate capital generated from this strategy to support additional ETH asset purchases, fund a potential share repurchase program, or reinvest in the company’s growth initiatives. This strategic move is part of GameSquare’s broader trend of institutional adoption of digital assets and is aligned with the company’s mission to revolutionize the way brands and game publishers connect with hard-to-reach Gen Z, Gen Alpha, and Millennial audiences.

To further support its expansion into the crypto and digital asset ecosystem, GameSquare has added two respected financial and crypto executives to its advisory board. Ryan Zurrer, founder of Dialectic AG, is a long-time crypto pioneer and early investor in projects including Ethereum, MakerDAO, Solana, Avalanche, and Filecoin. He was the first partner at Polychain Capital, co-wrote the MakerDAO white paper that grandfathered in the DeFi ecosystem, and has been a key liquidity provider to leading DeFi protocols through his yielding team at Dialectic.

Rhydon Lee, Managing Director at Goff Capital, brings deep experience in institutional capital markets and strategic investments, having supported a range of private and public growth-stage technology companies. Rhydon also has vast experience in the global crypto market and manages Goff Capital’s digital asset strategy. According to Justin Kenna, CEO of GameSquare, "Ryan and Rhydon bring exceptional expertise across decentralized finance and institutional capital. Their insights will be instrumental as we scale our crypto growth initiatives and explore new, innovative treasury management strategies."

GameSquare’s crypto strategy reinforces its existing foundation in gaming, technology, and media. As legislative clarity around stablecoins, DeFi protocols, and digital asset market structure continues to emerge, the company believes it is well-positioned to pursue best-in-class, yield-generating treasury management solutions. GameSquare expects its ETH treasury management and broader crypto growth strategies to develop over the next several months.

GameSquare’s mission is to revolutionize the way brands and game publishers connect with hard-to-reach Gen Z, Gen Alpha, and Millennial audiences. The company provides award-winning marketing and creative services, offers leading data and analytics solutions, and amplifies awareness through FaZe Clan Esports, one of the most prominent and influential gaming organizations. With one of the largest gaming media networks, GameSquare is reshaping the landscape of digital media and immersive entertainment. The company’s largest investors are Jerry Jones and the Goff family.