Fujitsu Oceania Accelerates Retail Innovation with GK Software Acquisition

Fujitsu Oceania is shifting to an industry-aligned operating model to deliver tailored, outcome-driven solutions. The company is leveraging its recent acquisition of GK Software to bring new capabilities to the retail sector, offering end-to-end solutions to customers. GK Software has 35 years of experience in retail solutions, including POS, self-service, and customer engagement capabilities. Fujitsu's investment in AI and Kozuchi will further strengthen its retail capabilities, enabling personalized and sustainable shopping experiences for customers.

Fujitsu Oceania has recently shifted its strategy to an industry-aligned operating model, aiming to deliver more tailored and outcome-driven solutions. This strategic pivot is supported by the company's acquisition of GK Software, a Germany-based retail solution provider with 35 years of experience. The acquisition brings new capabilities to Fujitsu Oceania, positioning it as a strategic technology partner in the retail sector.

GK Software specializes in Point of Sale (POS) solutions, self-service/self-scanning capabilities, and applications for enhancing store productivity. Its GK Engage application supports customer loyalty programs through AI, mobile engagement, and personalized customer engagement. The GK Air offering uses self-learning AI technology to target waste prevention and support dynamic pricing. All these capabilities are available through the CLOUD4RETAIL platform, which helps businesses consolidate multiple POS systems.

Fujitsu's investment in AI, including Kozuchi, will further strengthen its retail capabilities. This will enable retailers to provide personalized and sustainable shopping experiences for their customers. The company's extensive experience in offering field services in Australia will be crucial for managing technologies within stores across the country.

The acquisition of GK Software is a significant step for Fujitsu Oceania, especially given the growing importance of AI in retail. According to Brendan Swan, Senior Research Analyst at GlobalData, AI in retail is expected to surge by 53% over the next four years in the Asia Pacific region, driven by strong growth in China and India. Fujitsu's investment in AI and consulting services will place the company in a strong position in the retail sector.

However, while GK Software is a subsidiary of Fujitsu, it will continue to support its consulting partners, including major system integrators such as Accenture, Capgemini, and Infosys. Additionally, while GK Software is well-established in Europe and the US, it has limited exposure in Oceania and Asia. For Fujitsu to stand out in a competitive environment, it must ensure that any new technology seamlessly integrates with existing hardware rather than replacing it.

Fujitsu Oceania's Uvance Wayfinders consulting business can play a crucial role in helping clients with their business transformation. The company's focus on delivering tailored, outcome-driven solutions and leveraging AI technology positions it well to meet the evolving needs of the retail sector.

References:
[1] https://finance.yahoo.com/news/fujitsu-oceania-accelerates-retail-innovation-180306260.html