FuboTV Launches Hallmark+ as Standalone Subscription or Add-On Option

FuboTV has launched Hallmark+ as a standalone premium subscription or add-on service. This expansion of the company's agreement with Hallmark gives customers the option to subscribe to Hallmark+ without a base Fubo channel plan or as an add-on to an existing subscription. The launch joins recent standalone live linear and SVOD content additions on Fubo, offering more flexibility to consumers.

FuboTV, the leading sports-first live TV streaming platform, has recently announced the launch of Hallmark+ as a standalone premium subscription service or add-on for existing customers [1]. This expansion of Fubo's agreement with Hallmark aims to provide more flexibility to consumers, allowing them to choose the content they want to watch without a base Fubo channel plan.

Hallmark+, home to the largest streaming catalog of original Hallmark Christmas movies, features a distinctive blend of all-new, exclusive Hallmark original series, movies, and other feel-good content [2]. The platform's launch on Fubo marks Hallmark's first foray into holiday limited series and reality competition shows, bringing its beloved seasonal content to the streaming space like never before.

With the addition of Hallmark+, Fubo customers can now subscribe to a range of standalone live linear and SVOD content, giving them the freedom to choose the content that best suits their interests [1]. On Saturday, December 20, all 2024 Countdown to Christmas and Miracles of Christmas movies on Hallmark Channel will be available to stream on Hallmark+, just in time for the holidays [2].

Hallmark+ content includes Hallmark's first-ever holiday limited series, Holidazed and Mistletoe Murders, and a reality competition series, Finding Mr. Christmas [2]. The platform also offers unscripted, aspirational series with an emphasis on heart, home, and community, featuring fan-favorite stars like Lacey Chabert, Wes Brown, Ashley Williams, and Luke Macfarlane [2].

As FuboTV continues to expand its content offerings, the platform's partnership with Hallmark is expected to further solidify its position as a leading destination for live TV streaming and on-demand content.

References:
[1] BusinessWire. (2024, December 19). Fubo Launches Hallmark as Standalone or Add-on, Expanding Current Linear Partnership. https://www.businesswire.com/news/home/20241219897747/en/
[2] Financial Times. (2024, December 19). FuboTV Inc. Launches Hallmark+ as Standalone or Add-on Subscription Service. https://markets.ft.com/data/announce/detail?dockey=600-202412191430BIZWIRE_USPRX____20241219_BW897747-1