Freshworks Shifts Toward Enterprise Market, Acquires FireHydrant for Unified ServiceOps Solution.

Freshworks (FRSH) is shifting towards the enterprise market, streamlining its portfolio and prioritizing core Customer Experience/CX and Employee Experience/EX drivers. The company has also acquired FireHydrant, an AI-native incident management and reliability platform, to bridge the gap between its IT Service Management and IT Operations Management capabilities. Freshworks aims to create a unified AI-native ServiceOps solution to provide teams with a single view of technology dependencies and reduce response times and financial instability during digital downtime.