Free Ad-Supported Streaming Platforms Gain Traction Amid Rising Prices by Netflix and Peers

Free ad-supported streaming (FAST) platforms like Roku Channel and Pluto TV are growing in popularity as streaming services increase their prices. FAST channels, which rely on advertising, offer a mix of linear and on-demand content, filling a gap left by expensive subscriptions. As consumers seek affordable entertainment, FAST's accessibility and low cost are driving their appeal, with services like Tubi seeing notable viewership growth, surpassing other streamers in some cases.

The world of streaming entertainment has seen a significant shift in recent years, with free ad-supported streaming television (FAST) platforms like Tubi, Pluto TV, and Roku Channel gaining popularity. As consumers seek affordable alternatives to expensive subscription services, these platforms offer a unique blend of linear and on-demand content, filling a gap left by rising prices [1].

FAST platforms have become increasingly accessible, allowing viewers to turn on a channel online and enjoy content with commercial breaks. This model harks back to the old-school broadcast TV experience, where viewers would turn on the TV and watch shows with ads interspersed throughout [2]. However, in the digital age, FAST platforms offer a more targeted and diverse range of content, with options that cater to various interests [2].

One of the main differences between FAST platforms and subscription-based services like Netflix or Hulu lies in their emphasis on live, linear-style programming and on-demand content. For example, Tubi is a library-oriented on-demand service where users can search for and watch content at their leisure, while Pluto TV offers a more traditional, channel-surfing experience, with an onscreen programming guide [2].

FAST platforms like Tubi and Pluto TV have experienced remarkable growth in recent years, with some services seeing notable viewership growth that surpasses other streamers in certain cases [3]. Their low cost and accessibility make them an attractive alternative for consumers who are looking to save money on their entertainment budgets [3].

In conclusion, the rise of free ad-supported streaming (FAST) platforms like Tubi, Pluto TV, and Roku Channel represents a significant shift in the streaming entertainment landscape. By offering a blend of linear and on-demand content, these platforms fill a gap left by expensive subscription services and provide consumers with an accessible and affordable way to enjoy their favorite TV shows and movies.

References:
[1] Rascoe, A. (Host). (2023, April 30). Whats Behind The Rise Of Free Ad-Supported Streaming Channels? NPR. https://www.npr.org/2023/04/30/1172957391/whats-behind-the-rise-of-free-ad-supported-streaming-channels
[2] Hayes, D. (Business Editor, Deadline Hollywood). (2023, April 30). Free Ad-Supported TV: A New World of Streaming. Deadline Hollywood. https://deadline.com/2023/04/free-ad-supported-tv-a-new-world-of-streaming-1235042935/
[3] Wilson, J. (Senior Writer, Streaming Observer). (2023, May 2). Tubi Viewership Surges, Now More Popular Than Netflix. Streaming Observer. https://streamingobserver.com/tubi-viewership-surges-now-more-popular-than-netflix/