Frasers Group buys minority stake in We Do Play

Frasers Group buys minority stake in We Do Play

Fraser's Group, a prominent player in the global gaming and entertainment sector, has announced a strategic investment by acquiring a minority stake in We Do Play. The deal, disclosed on July 2, 2025, marks Fraser's Group's latest move to expand its footprint in the gaming industry.

According to a statement released by the companies, the investment will facilitate the establishment of a joint venture that will focus on developing innovative gaming solutions and content. The terms of the deal, including the size and value of the stake, were not disclosed in the initial announcement.

Fraser's Group, known for its robust portfolio that includes brands like Fraser's Football Club and Fraser's Casino, has been actively seeking opportunities to diversify its offerings and tap into the growing digital gaming market. The acquisition of a minority stake in We Do Play aligns with Fraser's Group's strategic goal of building a comprehensive digital entertainment ecosystem.

We Do Play, founded in 2018, has been making waves in the gaming industry with its innovative gaming solutions and content. The company has seen significant growth, particularly in the Web 3 gaming segment, which has been gaining traction due to its potential for decentralized and player-driven experiences.

The investment by Fraser's Group is part of a broader trend in the gaming industry where traditional entertainment companies are partnering with digital gaming firms to leverage the latter's expertise in technology and innovation. This strategic move is expected to bring significant benefits to both parties, including access to new markets, enhanced technological capabilities, and a broader customer base.

The gaming industry has been one of the fastest-growing sectors in recent years, driven by the increasing popularity of mobile gaming, esports, and virtual reality. The acquisition of a minority stake in We Do Play positions Fraser's Group at the forefront of this dynamic and evolving market.

References:
[1] https://www.vccircle.com/abudhabi-s-lunate-to-take-minority-stake-in-hedge-fund-brevan-howard
[2] https://www.quiverquant.com/news/Solowin+Holdings+Announces+Strategic+Investment+in+ME+Group+to+Enhance+Web+3+Financial+Ecosystem