Franklin Templeton and Binance Forge Path to Mainstream Crypto Acceptance

BNB reached a new all-time high of over $904 on September 10, 2025, marking a significant milestone as the token’s total market capitalization surpassed that of BlackRock’s trust and Rolls-Royce. The price surge was driven by a strategic partnership between Binance and Franklin Templeton, a multinational investment firm managing $1.6 trillion in assets. The collaboration aims to bridge traditional finance with blockchain-based applications by leveraging Franklin Templeton’s expertise in tokenized securities and Binance’s global trading infrastructure. This alliance is seen as a step forward in legitimizing digital assets within mainstream financial systems.

In addition to the institutional partnership, BNB’s price rally was further supported by increased accumulation from corporate treasuries. CEA Industries (BNC), a Nasdaq-listed company, recently acquired 30,000 BNB for approximately $26 million, bringing its total holdings to 418,888 tokens valued at $368 million. BNC has also outlined a long-term strategy to accumulate one percent of the circulating BNB supply by 2025 and has the potential to expand its treasury holdings to $1.25 billion if certain financial instruments are fully executed. The company’s CEO, David Namdar, described this as part of a broader trend of firms shifting between $100–200 billion into digital asset treasuries.

The growing institutional demand and strategic partnerships are reflected in BNB’s year-to-date performance, with the token returning over 28% in 2025. Analysts have noted that if BNB can maintain its current trajectory and break above the $900–$905 resistance level, it could open the door to a potential rally toward $950 and beyond. The price movement is also supported by steady momentum indicators, with the RSI and MACD suggesting a balanced and cautiously optimistic technical outlook. The Binance exchange, a key driver of BNB’s value, continues to burn tokens as part of its long-term value proposition, contributing to the token’s bullish narrative.

The BNB market cap currently stands at approximately $124 billion, surpassing major competitors and placing the token fifth in the overall cryptocurrency market. This performance has placed it ahead of several traditional financial and industrial firms, reinforcing the increasing role of digital assets in global markets. Roger Bayston, Franklin Templeton’s head of digital assets, emphasized that the partnership aims to move tokenization from concept to practice, enhancing settlement, collateral management, and portfolio construction. Sandy Kaul, Binance’s head of innovation, highlighted that blockchain represents an opportunity to reimagine financial systems rather than disrupt legacy models.

The continued adoption and integration of BNB into institutional and corporate portfolios indicate a maturing market where digital assets are being treated as serious investment vehicles. As the Binance-Franklin Templeton collaboration unfolds, it could serve as a model for future partnerships between traditional financial institutions and blockchain-based platforms. The success of BNB’s price surge and broader adoption reflects a broader shift in how markets are evaluating and integrating digital assets into their strategic frameworks.