Franklin Covey's 15min chart shows MACD Death Cross, Bearish Marubozu pattern.

Franklin Covey's 15-minute chart has triggered a MACD Death Cross and a Bearish Marubozu on August 18, 2022 at 15:15. This indicates that the stock price has the potential to continue its downward trajectory, as sellers are currently dominating the market and bearish momentum is likely to persist.

Franklin Covey Co. (NYSE: FC) has recently announced the replenishment of its stock buyback program, a move that comes amidst the company's ongoing financial challenges. The announcement was made on July 2, 2025, following the company's third-quarter earnings report, which revealed a loss and a reduction in revenue estimates for the fiscal year 2025 [1].

The company's stock has been under pressure, with a 15-minute chart indicating a MACD Death Cross and a Bearish Marubozu on August 18, 2022, suggesting a potential continuation of its downward trajectory [2]. Despite these challenges, Franklin Covey has taken steps to bolster its financial position, including the appointment of Dariusz Paczuski as the Chief Marketing Officer on June 10, 2025 [3].

The stock buyback program, initially announced on April 18, 2024, was replenished to provide a boost to shareholders. This move is expected to help stabilize the stock price and signal confidence in the company's future prospects. However, the company's financial performance has been a cause for concern, with the third-quarter earnings report showing a significant loss and a decline in revenue [4].

The replenishment of the stock buyback program is a strategic move that could help Franklin Covey regain investor confidence and potentially attract new investors. However, the company's ability to execute this plan effectively will depend on its ability to turn around its financial performance and address the market's concerns.

References:
[1] https://www.marketscreener.com/news/franklin-covey-replenishes-stock-buyback-program-ce7c51d8db88f422
[2] https://www.marketscreener.com/news/franklin-covey-swings-to-fiscal-q3-loss-revenue-falls-fy-revenue-guidance-cut-jul-02-mt
[3] https://www.marketscreener.com/news/franklin-covey-co-appoints-dariusz-paczuski-as-chief-marketing-officer-jun-10-ci
[4] https://www.marketscreener.com/news/franklin-covey-co-reports-earnings-results-for-the-third-quarter-and-nine-months-ended-may-31-2025-jul-02-ci