Franklin Covey's 15-minute chart shows bearish indicators, including MACD Death Cross and KDJ Death Cross.

Franklin Covey's 15-minute chart has triggered a MACD Death Cross, KDJ Death Cross, and a Bearish Marubozu at 08/15/2025 14:15. This suggests that the stock price has the potential to continue falling, as the momentum of the stock price is shifting towards the downside and has the potential to further decrease. Sellers are currently controlling the market, and there is a high likelihood that bearish momentum will continue.

Franklin Covey's 15-minute chart has triggered a MACD Death Cross, KDJ Death Cross, and a Bearish Marubozu at 14:15 on August 15, 2025, indicating a significant shift in momentum towards the downside. These technical indicators suggest that the stock price is likely to continue falling, with sellers currently controlling the market and a high likelihood of persistent bearish momentum [1].

The KDJ Death Cross occurs when the KDJ line crosses below the signal line, signaling a change in momentum from bullish to bearish. The appearance of a Bearish Marubozu candlestick pattern further supports this bearish sentiment. A Marubozu candlestick is characterized by a long body without any upper or lower wicks, suggesting strong selling pressure with no reversal [1].

Franklin Covey's recent earnings report for Q3 FY2025 revealed a net loss of $(1.4) million, with revenue of $67.1 million, down from $73.4 million in Q3 FY2024. Despite these financial challenges, analysts remain cautiously optimistic about the company's long-term prospects. The company's strategic focus on leadership development solutions is seen as a positive factor, but immediate earnings pressure and macroeconomic uncertainties pose challenges [1].

High-beta investors should consider strategic entry points such as oversold rebounds, earnings catalysts, and analyst upgrades. A potential short-term buying opportunity could arise if the RSI dips below 30 and the stock finds support at $65.83. The company's Q1 2026 earnings report on August 7, 2026, could also be a pivotal event, with a beat on revenue or EPS potentially sparking a rally. Additionally, a sustained move above $75.21 could validate the consensus and reflect confidence in the company's long-term growth potential [1].

In conclusion, Franklin Covey's bearish trend, as indicated by the 15-minute chart's technical indicators, suggests that the stock is likely to continue its downward momentum. However, the company's strong fundamentals and focus on organizational performance solutions may provide a buffer against potential market downturns. For disciplined investors, a strategic entry point could be a pullback to $65–$66, where the RSI and support levels align with a potential rebound. Position sizing is crucial, with a stop-loss at $62 to balance exposure with risk management [1].

References:
[1] https://www.ainvest.com/news/franklin-covey-15min-chart-shows-rsi-overbought-bearish-marubozu-pattern-2508/