FOX One Streaming Service to Launch on August 21 with $19.99/month Pricing

FOX One, a new streaming service, launches on August 21 with a monthly price of $19.99 or an annual price of $199.99. The service will feature live streaming and on-demand content from FOX News Channel, FOX Sports, FS1, FS2, and other FOX brands. FOX Nation and B1G+ will also be available on the platform. Users can bundle FOX One and FOX Nation for $24.99 per month or $19.99 per month with an annual plan. FOX One will utilize advanced AI-powered personalization technologies to integrate live and video on-demand content.

Fox Corporation (NASDAQ: FOXA, FOX; "FOX" or the "Company") has announced the launch of FOX One, its new direct-to-consumer streaming service, set to debut on August 21, 2025. The service will be priced at $19.99 monthly or $199.99 annually.

FOX One will consolidate the company's entire content portfolio, including FOX News Channel, FOX Sports, and FOX Entertainment, in a single streaming platform. Users can bundle FOX One with FOX Nation for $24.99 monthly. The platform will feature AI-powered personalization technology and cater to cord-cutters and cord-nevers, offering both live streaming and on-demand content access.

The pricing strategy positions FOX One at the premium end of the streaming market, notably higher than competitors like Netflix ($15.49) and Disney+ ($13.99). However, FOX is justifying this premium by offering something distinct: live streaming access to its entire content portfolio, including FOX News, FOX Sports, and entertainment networks. This differentiates FOX One from most streaming services that primarily offer on-demand content.

The bundling option with FOX Nation at $24.99 monthly creates an additional value proposition for politically-engaged viewers. The annual discount structure (equivalent to $19.99/month when purchasing annually) follows industry-standard retention tactics.

What's particularly noteworthy is FOX's explicit targeting of "cord-cutters and cord-nevers" - acknowledging the secular decline in traditional pay TV subscriptions while creating a direct relationship with these previously unreachable audiences. This represents a defensive move to recapture viewers leaving cable while opening a new revenue stream.

The service's AI-powered personalization features reflect industry trends toward algorithmic content curation, leveraging FOX's Tubi acquisition for technological capabilities. By combining live sports (a traditional cable stronghold) with news and entertainment in one platform, FOX is attempting to recreate the cable bundle experience at a lower price point than typical cable packages, while maintaining direct control of the customer relationship and data.

References:
[1] https://www.prnewswire.com/news-releases/fox-one-announces-august-21-launch-date-and-pricing-302522071.html
[2] https://variety.com/2025/tv/news/fox-q4-profit-fox-news-tubi-1236478461/
[3] https://www.stocktitan.net/news/FOX/fox-one-announces-august-21-launch-date-and-c4ludgiy2qfb.html