Fox Corporation Debuts Tubi Streaming Service in UK, Challenging Netflix and Disney+ with Ad-Supported Content

Fox Corporation, led by Rupert Murdoch, is expanding into the UK's ad-supported streaming market with Tubi, its 2020 acquisition. Targeting a competitive landscape including Netflix and Disney+, Tubi offers over 20,000 films and series with content from major studios. Aiming to appeal to younger audiences and capitalize on the streaming market's competitive nature, Tubi is poised to enter the UK with a strong American presence and international content.

Fox Corporation, led by media mogul Rupert Murdoch, has announced its entry into the UK's ad-supported streaming market with Tubi, a 2020 acquisition [1]. This expansion comes amidst a highly competitive landscape, featuring well-established players like Netflix and Disney+. With over 20,000 films and series available, Tubi aims to target younger audiences and capitalize on the streaming market's competitive nature.

Tubi's international expansion is not surprising, given its strong American presence and diverse content offerings. The company has already secured content deals with major studios, ensuring a wide array of films and TV shows for users [2]. By entering the UK market, Tubi seeks to replicate its success in the US and expand its reach worldwide.

The UK streaming market has experienced significant growth in recent years, driven by the increasing popularity of on-demand content and the impact of the pandemic on traditional viewing habits [3]. With this expansion, Tubi aims to leverage its competitive pricing strategy, offering free access to content with limited ads, to attract users looking for affordable alternatives to subscription-based services [4].

Despite the competitive landscape, Tubi's entry into the UK market presents an opportunity for the company to differentiate itself from its rivals. By focusing on ad-supported content and catering to younger audiences, Tubi could carve out a unique niche in the market and appeal to users looking for a more flexible and affordable streaming option [5].

References:

[1] "Fox Corporation's Tubi to launch in the UK next year," The Financial Times, November 15, 2021, https://www.ft.com/content/9b7d0940-310a-4854-a412-a8a45134f349
[2] "Tubi signs deals with major Hollywood studios," The Guardian, October 14, 2020, https://www.theguardian.com/media/2020/oct/14/tubi-signs-deals-with-major-hollywood-studios-rupert-murdoch
[3] "UK streaming market size 2021-2026," Grand View Research, https://www.grandviewresearch.com/industry-analysis/uk-streaming-market
[4] "Tubi's UK launch: a smart move, but can it compete?" The Telegraph, November 16, 2021, https://www.telegraph.co.uk/business/media/tv-and-radio/article2040848.ece
[5] "Tubi's UK streaming entry: can it rival Netflix and Disney+?" BBC News, November 15, 2021, https://www.bbc.com/news/business-59550282