Fox CEO: New Streaming Service Targets Mid-Single-Digit Millions of Subscribers

Fox Corporation CEO Lachlan Murdoch has high hopes for the company's upcoming streaming service, expecting it to attract users in the mid-single-digit millions range. This ambitious goal is part of Fox's strategic push into the rapidly evolving streaming market, where competition remains fierce. Murdoch's confidence in the new service's potential is evident, as he positions it to compete more effectively in a media environment where consumers demand both flexibility and high-quality content.

Fox's new streaming service will differentiate itself from existing competitors like Netflix, Disney+, and HBO Max by focusing on live programming and news content. By offering live feeds of Fox TV channels, including the Fox broadcast network, Fox News Channel, Fox Business, Fox Weather, and FS1 (Fox Sports 1), the new service will cater to a specific audience interested in live content and news coverage. This focus on live programming is a significant differentiator, as Netflix, Disney+, and HBO Max primarily focus on on-demand content and original programming.

In addition to live programming, Fox's new streaming service will also offer real-time access to Fox News broadcasts, investigative journalism, and special reports. This focus on news content sets Fox apart from competitors, as Netflix, Disney+, and HBO Max do not prioritize live news coverage. By targeting cord-cutters and cord-nevers, Fox aims to tap into a large market of potential subscribers who are looking for alternative ways to consume content.

Fox's cautious approach to investing in original content for its upcoming streaming service is evident in its strategy to focus on "packaging existing content and existing brands" rather than creating new, expensive original content. This approach is aimed at keeping costs "relatively low" (Murdoch, 2025). By leveraging its existing library of sports and news programming, Fox can offer a compelling streaming service without the need for significant investment in new content or rights.

This strategy aligns with Fox's goal of reaching an audience outside the traditional cable ecosystem, as it seeks to expand its reach without disrupting its established linear business model. By targeting the roughly 50 million U.S. households that don't pay for TV, Fox can tap into a large market of potential subscribers without cannibalizing its existing cable bundle revenue.

Fox's approach to cost management is further validated by its success with Tubi, a free, ad-supported streaming platform that targets younger audiences with a diverse range of programming. Tubi's success demonstrates that Fox can offer a compelling streaming experience without investing heavily in original content. Instead, Fox can rely on its existing content library and strategic partnerships to attract and retain subscribers.

In conclusion, Fox's new streaming service offers a unique value proposition to potential subscribers by focusing on live programming, news content, sports rights, an ad-supported model, and a lack of original programming. These factors differentiate Fox's new service from competitors and cater to a specific audience interested in live content and news coverage. With a cautious approach to investing in original content and a focus on leveraging its existing content library, Fox is well-positioned to attract mid-single-digit millions of subscribers to its new streaming service.