Fort Washington Increases Stake in Procter & Gamble Company Amid Analyst Recommendations

Fort Washington Investment Advisors has increased its stake in Procter & Gamble (PG) by 1% during Q1, acquiring an additional 4,493 shares. Analysts consider PG a top bear market stock to buy due to its strong management. The company's two popular brands, Olay and Secret, have launched a limited-edition Summer Fizz Scent collection. PG plans to lay off up to 7,000 workers over two years as part of its cost-reduction strategy.

Procter & Gamble (PG) has seen a significant increase in its stake held by Fort Washington Investment Advisors during the first quarter of 2025. The investment advisor boosted its holdings by 1% in PG, acquiring an additional 4,493 shares. This move comes as analysts continue to consider PG a top bear market stock due to its strong management and consistent dividend growth [2].

In addition to its investment strategy, PG has been making strategic moves within its product portfolio. The company has recently launched a limited-edition Summer Fizz Scent collection, featuring serum-infused body washes from Olay and clinical strength antiperspirants from Secret. This collection, designed to provide an invigorating burst of freshness, is available for a limited time and aims to capitalize on seasonal demand for refreshing personal care products [1].

However, PG is also navigating significant challenges in its cost structure. The company has announced plans to lay off up to 7,000 workers over the next two years as part of its cost-reduction strategy. This decision is part of a broader plan to streamline operations and reduce expenses, which includes stopping the sale of certain products in specific markets and investing in new technology to improve supply chain management [2].

Despite these challenges, PG's financial performance remains robust. The company reported a 1% increase in organic sales and a 1% rise in diluted net earnings per share during its fiscal third-quarter 2025 results. Additionally, PG continues to maintain its Dividend King title, with a 5% increase in the quarterly dividend to $1.0568 per share, marking 69 consecutive years of dividend growth [2].

Analysts remain optimistic about PG's future, with a "Moderate Buy" consensus rating and an average price target of $175.86, representing an 8% upside from the current price. The company's focus on cost reduction, innovation, and strategic pivots is expected to support its long-term growth goals [2].

References:
[1] https://www.gurufocus.com/news/2923883/procter-gamble-co-pg-unveils-limitededition-summer-fizz-collection-pg-stock-news
[2] https://www.theglobeandmail.com/investing/markets/stocks/DIS-N/pressreleases/32835860/procter-gamble-is-slashing-7-000-jobs-is-that-a-red-flag-for-this-dividend-king/