Forrester Unveils Agenda for Technology & Innovation Summit APAC 2024

Forrester Research, a leading global research and advisory firm, has announced the full conference agenda for its Technology & Innovation Summit APAC 2024. The event, scheduled for May 28, 2024, in Sydney, Australia, and digitally, aims to provide actionable insights to help CX, digital, and B2C marketing leaders seize the generative AI opportunity. The summit will also honor IHH Healthcare Singapore as the recipient of Forrester’s 2024 Asia Pacific Customer-Obsessed Enterprise Award.

The summit's agenda aligns with the latest trends in AI, IoT, and blockchain technologies, featuring top Forrester analysts and industry leaders from Beyond Blue, National Australia Bank, and Services Australia. Key sessions include:

1. "Forge Boundless Experiences With Humans + AI": This session will explore how to infuse AI with the power of employees, partners, and customers to create differentiated customer experiences.
2. "Better Together: CX + Digital + Marketing": Featuring Beyond Blue, this session will discuss how alignment between customer-facing functions drives business growth.
3. "Designing Your AI Customer Service Strategy": This session will explore how to unlock the true potential of AI to execute a cohesive AI-driven customer experience.
4. "Safe And Secure By Design": In this guest keynote, National Australia Bank will share how it leverages design principles and emerging technologies to foster trust among customers in an increasingly digital world.
5. "Empowering Citizens: Services Australia’s Customer-Centric Evolution": This session will provide insights into Services Australia’s journey toward customer-centric transformation.

The summit will also address the challenges and opportunities in cybersecurity and data privacy, with a focus on safe and secure design principles. Emerging technologies and trends in the Asia Pacific region will be featured, reflecting the evolving priorities of CIOs, CTOs, and digital leaders in the region.

The event will offer facilitated discussions, exclusive 1:1 access to Forrester analysts, and the Executive Leadership Exchange, an exclusive peer networking program targeted at C-level leaders. Attendees can expect to gain valuable insights and practical strategies for leveraging AI and other emerging technologies to drive business growth and improve customer experiences.

Forrester’s Technology & Innovation Summit APAC 2024 is a must-attend event for CX, digital, and B2C marketing leaders looking to stay ahead of the curve in the rapidly evolving tech landscape. With its focus on generative AI, customer obsession, and emerging technologies, the summit offers a unique opportunity to learn from industry experts and peers, and to gain a competitive edge in the Asia Pacific market.