Ford Shares Climb 0.35% Amid 174th-Ranked Trading Volume as EV Delays and Cost-Cutting Strategy Unfold

On August 8, 2025, Ford (F) rose 0.35% despite a 31.89% decline in trading volume to $550 million, ranking 174th in market activity. The automaker announced further delays for its next-generation electric F-150 pickup and E-Transit van, pushing production to 2028. This follows a strategic pivot toward smaller, more affordable models aimed at improving profitability. Ford’s EV unit reported a $1.3 billion Q2 loss, widening from $1.1 billion in the prior year, as it grapples with competition from Chinese automakers undercutting prices on high-quality EVs. CEO Jim Farley emphasized adapting lessons from China’s cost-efficient production models to streamline Ford’s offerings.

The delays affect prototypes of the F-150 Lightning successor, which will now debut in 2027 but launch in 2028, and the E-Transit van, moved from 2026 to 2028. Ford’s spokesperson reiterated confidence in its current EV lineup while prioritizing flexibility to align with customer demand and profitability goals. The company’s “Ford+” plan now emphasizes lower-cost, smaller EVs, including a mid-size pickup slated for 2027. A new EV Design Center in Long Beach, led by ex-Tesla engineer Alan Clarke, is developing a streamlined platform to support multiple body styles, including trucks and crossovers.

Ford’s strategy shift mirrors broader industry trends, with rivals like GM adopting low-cost LFP batteries from Chinese supplier CATL. The automaker’s upcoming August 11 announcement, dubbed a “Model T moment,” is expected to outline a breakthrough EV platform and cost-cutting measures. Farley has prioritized hybrid and plug-in hybrid options for larger vehicles, diverging from all-electric crossovers priced above $60,000. The delays and strategic overhauls reflect Ford’s ongoing efforts to balance innovation with financial sustainability in a competitive EV market.

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