Ford's Electric Mustang Mach-E Outsells Gas-Powered Counterpart in 2024

In a surprising turn of events, Ford's electric Mustang Mach-E has outsold its gas-powered counterpart for the first time in 2024. This shift in consumer preference can be attributed to several factors, including the Mach-E's practicality, versatility, and modern features, as well as Ford's aggressive pricing strategy and incentives.

The Mustang Mach-E, an electric crossover SUV, sold 51,745 units in 2024, surpassing the 44,003 units sold by the gas-powered Mustang. This marks a significant increase of 26.9% for the Mach-E compared to 2023, while the gas-powered Mustang saw a decrease of 9.5% in sales.

One of the primary reasons for the Mach-E's success is its practicality and versatility. As an SUV, it offers more space and cargo capacity than the traditional coupe Mustang, making it a more appealing choice for families and daily commuters. Additionally, the Mach-E's all-electric powertrain provides a smooth, quiet, and strong acceleration, making it suitable for various driving situations. Its available all-wheel-drive system and up to 320 miles of range (EPA-estimated) further enhance its versatility.

The Mach-E's modern features, such as over-the-air software updates, Ford's Co-Pilot360 driver-assist technologies, and a 15.5-inch touchscreen infotainment system, have also contributed to its appeal. These features cater to the preferences of today's tech-savvy consumers, who expect seamless connectivity and advanced driver-assistance systems in their vehicles.

Ford's aggressive pricing strategy and incentives have also played a significant role in the Mach-E's success. The base Mach-E Select started at $38,490 in 2024, closing the affordability gap with the gas-powered Mustang. Additionally, Ford bundled home charger installations with the Mach-E, covering installation costs, and extended its "Power Promise" promotion, offering a free Level 2 home charger, standard installation, 24/7 live EV support, and proactive roadside assistance through March 31, 2025.

The Mach-E's success is a testament to the changing consumer preferences and the growing demand for electric vehicles. As the market shifts towards SUVs and EVs, the Mach-E's practicality, versatility, and modern features have made it an attractive option for a broader range of customers. Ford's aggressive pricing strategy and incentives have further enhanced the Mach-E's appeal, leading to its impressive sales performance in 2024.



In conclusion, the Ford Mustang Mach-E's outselling of its gas-powered counterpart in 2024 is a clear indication of the shifting consumer preferences towards practical, versatile, and modern electric vehicles. Ford's aggressive pricing strategy and incentives have further contributed to the Mach-E's success, making it an attractive option for a broader range of customers. As the market continues to evolve, it will be interesting to see how the Mach-E and other electric vehicles fare in the coming years.