Ford's 0.43% Drop Amid 246th Trading Rank as New STX Model Aims to Boost Market Share with Extended Range and Off-Road Upgrades

. , ranking 246th in trading activity on the day. The automaker announced the replacement of the F-150 Lightning XLT trim with a new STX variant designed to address customer demand for extended range and off-road capabilities. The STX model features a dual-motor all-wheel drive system, , . The update includes rugged off-road components like all-terrain tires, an e-locking rear differential, and trim-specific wheels, alongside aesthetic enhancements such as Argon Blue and Marsh Gray color options.

. The STX’s introduction aims to compete in a segment where EV demand remains sensitive to pricing and utility. The absence of a price increase despite upgraded battery capacity and off-road features could help attract buyers hesitant to pay a premium for electric trucks. Deliveries are scheduled for early 2026, with Ford expressing confidence in the model’s potential to boost market share.

Separately, . , . Analysts suggest a potential pre-deadline surge in sales could temporarily offset the 2025 downturn, but long-term growth remains uncertain without sustained consumer adoption of EVs in the full-size pickup segment.

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