Foot Locker President Bracken Franklin Buys, Sells Shares on August 29

Foot Locker, Inc. (FL) has announced that President Bracken Franklin has executed a transaction involving the purchase and sale of shares. Specifically, Franklin acquired 14,922 shares at a price of $21.6 per share on August 29, 2025, and subsequently sold an identical number of shares at a price of $24.5 per share on the same day.

Foot Locker, Inc. (FL) has released its Form 10-Q report for the second quarter of 2025, providing a detailed overview of the company's financial and operational performance. Despite a decrease in total revenue and store sales, the company has shown resilience through strategic initiatives and a shift towards online sales channels.

Key Financial Highlights:
- Total Revenue: Foot Locker reported total revenue of $1,857 million for the thirteen weeks ended August 2, 2025, reflecting a decrease of 2.4% compared to the prior-year period [1].
- Gross Margin: The gross margin for the period was 27.1%, down 50 basis points from the prior-year period, primarily due to increased promotional activities and lower vendor allowances.
- Loss from Operations: The company reported a loss from operations of $(26) million, compared to a loss of $(9) million in the prior-year period.
- Net Loss: Foot Locker's net loss for the period was $(38) million, compared to $(12) million in the prior-year period, influenced by impairment charges and lower operating income.
- Diluted Loss Per Share: The diluted loss per share was $(0.39) for the thirteen weeks ended August 2, 2025, compared to $(0.13) in the prior-year period.

Business Highlights:
- Revenue Segments: The company reported a decrease in store sales by 4.8% for the thirteen weeks ended August 2, 2025, and a 5.6% decrease for the twenty-six weeks ended August 2, 2025. However, direct-to-customer sales increased by 10.6% and 7.2% for the same periods, respectively, indicating a shift towards online sales channels.
- Geographical Performance: In North America, constant currency sales increased due to strong product offerings and improved sales conversion, despite a decline in WSS sales. EMEA experienced a decline in sales due to macroeconomic uncertainty and strategic store closures, while Asia Pacific sales were negatively impacted by macroeconomic headwinds and competitive pressures, partially offset by e-commerce growth.
- Sales Units: Foot Locker operated 2,354 stores as of August 2, 2025, down from 2,410 stores at February 1, 2025, and 2,464 stores at August 3, 2024, reflecting strategic closures of underperforming locations.
- New Product Launches: The company focused on exciting product offerings from strategic brands, particularly in North America, which contributed to sales performance in the region.

Additionally, President Bracken Franklin executed a transaction involving the purchase and sale of shares on August 29, 2025. Franklin acquired 14,922 shares at a price of $21.6 per share and subsequently sold an identical number of shares at a price of $24.5 per share on the same day.

Foot Locker is implementing strategic initiatives to improve profitability, particularly for the WSS banner and European operations. The company is focusing on merchandising, supply chain activities, and cost optimization. Additionally, Foot Locker plans to open approximately 70 'Reimagined' Foot Locker and Kids Foot Locker stores, primarily through conversions or relocations of existing stores.

References:
[1] https://www.tradingview.com/news/tradingview:895f5a8d928b1:0-foot-locker-inc-sec-10-q-report/
[2] https://www.tradingview.com/news/reuters.com,2025:newsml_L8N3UP0VP:0-waterdrop-inc-expected-to-post-earnings-of-3-cents-a-share-earnings-preview/