Foot Locker's 15-min chart triggers KDJ death cross, bearish marubozu formation.

Based on the 15-minute chart, Foot Locker's technical indicators suggest a shift in momentum towards a bearish trend. The KDJ Death Cross and Bearish Marubozu pattern at 09:00 on September 5, 2025 indicate a decrease in the stock price's momentum, with sellers dominating the market and a likely continuation of the bearish trend.

Foot Locker, Inc. (FL) has released its Form 10-Q report for the second quarter of 2025, providing a detailed overview of the company's financial and operational performance. Despite facing challenges in store sales, the retailer demonstrated resilience through strategic initiatives and a shift towards online sales channels.

Financial Highlights

Foot Locker reported total revenue of $1,857 million for the thirteen weeks ended August 2, 2025, a decrease of 2.4% compared to the prior-year period, primarily due to lower store sales. The company's gross margin decreased to 27.1% from 27.6% in the prior-year period, driven by increased promotional activities and lower vendor allowances. Foot Locker reported a loss from operations of $(26) million, compared to $(9) million in the prior-year period, and a net loss of $(38) million, up from $(12) million. The diluted loss per share increased to $(0.39) from $(0.13) in the prior-year period [1].

Business Highlights

Store sales decreased by 4.8% for the thirteen weeks ended August 2, 2025, and by 5.6% for the twenty-six weeks ended August 2, 2025. However, direct-to-customer sales increased by 10.6% and 7.2% for the same periods, respectively. In North America, constant currency sales increased due to strong product offerings and improved sales conversion, despite a decline in WSS sales. EMEA and Asia Pacific sales were negatively impacted by macroeconomic headwinds and competitive pressures, partially offset by e-commerce growth. Foot Locker operated 2,354 stores as of August 2, 2025, down from 2,410 stores at February 1, 2025, and 2,464 stores at August 3, 2024, reflecting strategic closures of underperforming locations [1].

Technical Indicators

Based on the 15-minute chart, Foot Locker's technical indicators suggest a shift in momentum towards a bearish trend. The KDJ Death Cross and Bearish Marubozu pattern at 09:00 on September 5, 2025, indicate a decrease in the stock price's momentum, with sellers dominating the market and a likely continuation of the bearish trend.

Future Outlook

Foot Locker is implementing strategic initiatives to improve profitability, particularly for the WSS banner and European operations. The company is focusing on merchandising, supply chain activities, and cost optimization. Additionally, Foot Locker plans to open approximately 70 'Reimagined' Foot Locker and Kids Foot Locker stores, primarily through conversions or relocations of existing stores [1].

References

[1] https://www.tradingview.com/news/tradingview:895f5a8d928b1:0-foot-locker-inc-sec-10-q-report/