Fold Partners with Giftcards.com to Expand Bitcoin Access Across the Nation's Largest Online Gift Card Marketplace

Fold Holdings has launched its Bitcoin Gift Card on Giftcards.com, the largest digital gift card retailer in the US. This partnership provides access to millions of consumers and demonstrates growing demand for bitcoin-based consumer products. The integration is part of Fold's strategy to offer bitcoin in high-volume consumer channels, making it as simple to access as any retail brand.

Fold Holdings, Inc. (NASDAQ: FLD), a leading bitcoin financial services company, has announced the launch of its Fold Bitcoin Gift Card™ on Giftcards.com, the largest digital gift card retailer in the United States. This strategic move marks a significant step in Fold's broader partnership with Blackhawk Network (BHN), providing access to millions of mainstream consumers through one of the most heavily trafficked e-commerce destinations in the gift card category [1].

The integration of the Fold Bitcoin Gift Card™ on Giftcards.com is part of Fold's ongoing efforts to mainstream bitcoin through familiar financial tools. By offering the gift card on Giftcards.com, Fold is embedding bitcoin into existing high-volume consumer payment flows, making it as accessible as traditional retail brands. This launch positions Fold as the only bitcoin gift card provider on the platform, creating a competitive advantage in this distribution channel [1].

The partnership with Blackhawk Network (BHN) further amplifies Fold's reach. BHN's expansive payments ecosystem encompasses over 400,000 retail and digital distribution points globally. This partnership suggests that the Giftcards.com launch is merely the first step in a much broader retail strategy for Fold. The company aims to make bitcoin accessible through everyday consumer channels such as e-commerce, cashback apps, grocery stores, and gas stations [1].

For investors, this development represents a concrete example of Fold executing on its core strategy of mainstreaming bitcoin through familiar financial tools. By creating alternative bitcoin acquisition channels beyond traditional crypto exchanges, Fold is capturing consumers who might find typical exchange onboarding too complex or intimidating. This approach positions Fold at the intersection of traditional retail commerce and digital asset adoption [1].

The Fold Bitcoin Gift Card™ is now available for digital purchase on Giftcards.com, with additional retail and physical expansion planned later this year. For more information, visit foldapp.com/bitcoin-gift-card [1].

References:
[1] https://www.stocktitan.net/news/FLD/fold-launches-bitcoin-gift-card-on-giftcards-com-expanding-bitcoin-11khjcl1uorp.html