Flutter Entertainment's Q1 2025: Unpacking Contradictions in Sports Betting Trends, Promotions, and Economic Impact

Basketball handle and sports betting market trends, promotional spending strategy and impact on handle growth, U.S. sports betting market growth and pricing strategy, promotion strategy and customer engagement, economic stress impact on international markets are the key contradictions discussed in Flutter Entertainment's latest 2025Q1 earnings call.



U.S. Market Expansion and Earnings Transformation:
- Flutter Entertainment's Group net income and adjusted EBITDA grew 289% and 20% year-over-year in Q1.
- The growth was driven by the scaling of its U.S. business, which reported 18% higher revenue year-over-year.

Strong International Performance:
- The International division's revenue increased by 3% in constant currency, with particularly strong performances in the SEA region.
- Growth was attributed to the benefits of scale and geographic diversification, despite some adverse sports results.

Impact of Sports Results on Financials:
- Unfavorable sports results in the U.S. had a transitory impact on Q1 financials, despite strong structural gross revenue margin progression.
- Flutter's business model demonstrated resilience, as variations in sports results are seen as transient over the long term.

Innovation and New Pricing Capabilities:
- Flutter introduced its revolutionary outcome-based pricing technology, Your Way, which aims to enhance customer engagement through innovative betting markets.
- The implementation of this technology is expected to unlock long-term innovation across both U.S. and international markets.