Fluent shares surge 11.36% intraday after launching AI-powered integration platform Fluent Connect to reduce OMS implementation costs and time.

Fluent surged 11.36% intraday following the announcement of Fluent Connect, an AI-powered integration platform designed to accelerate order management system (OMS) implementation. The platform reduces integration time from weeks to hours, lowers total cost of ownership, and supports flexible deployment options, addressing a key barrier to OMS adoption. CEO Graham Jackson emphasized the solution’s ability to enhance agility and scalability for retailers, aligning with market demands for efficiency. The product launch directly strengthens Fluent’s competitive positioning in the OMS sector, with pre-built connectors and AI-assisted mapping likely to drive customer acquisition and retention. Other news events, including unrelated stories about English language proficiency and anecdotal medical cases, were deemed irrelevant to the stock’s movement.