Fluent, Inc. shares rise 36.82% premarket after expanding data intelligence capabilities with Databricks partnership.

Fluent, Inc. rose 36.82% in premarket trading, driven by the company's expansion of its data intelligence infrastructure through a strategic partnership with Databricks and the appointment of Virginia Marsh as Head of Data & Agencies. This initiative aims to empower agencies, platforms, and brands through privacy-first data collaboration, real-time audience modeling, and scalable activation. Fluent is future-proofing its audience strategy with data products designed for privacy, performance, and long-term growth.