Fluent Partners with Squire to Expand Commerce Media Solutions Beyond Traditional Retail Platforms

Fluent, Inc. has partnered with Squire, a barbershop management and booking platform, to expand its commerce media solutions beyond traditional retail platforms. The partnership unlocks placement opportunities and enhances revenue yield from post-booking engagement. Fluent's Data Clean Room will be used to combine Squire's customer data with Fluent's identity graph and AI engine to deliver relevant offers to Squire's highly engaged audience. The collaboration aims to create a smarter and more durable monetization model that compounds in value over time.