Fluent Partners with Authentic Brands Group to Boost Post-Purchase Monetization Across Iconic Brands

Fluent, Inc. has partnered with Authentic Brands Group, the world's leading sports, lifestyle, and entertainment brand owner, to power post-purchase monetization across its portfolio of iconic brands. The partnership aims to add millions of annual transactions to Fluent's commerce media partner network and drive new revenue streams and elevate the customer experience at checkout.

Fluent, Inc. (NASDAQ: FLNT), a leading commerce media solutions provider, has announced an expanded partnership with Authentic Brands Group (Authentic), a world-renowned sports, lifestyle, and entertainment brand owner. This strategic alliance aims to leverage Fluent's post-purchase ad technology across Authentic's extensive portfolio of iconic brands, including Reebok, Vince Camuto, Volcom, and Champion, among others [1].

The partnership, which builds upon successful initial campaigns with brands like Eddie Bauer and Nautica, seeks to add millions of annual transactions to Fluent's commerce media partner network. By integrating Fluent's technology, Authentic's retail partners will be able to deliver personalized, non-endemic offers at checkout, creating new revenue streams while maintaining a seamless customer experience [1].

Authentic's portfolio generates over $32 billion in global annual retail sales, providing Fluent with access to a massive transaction volume. The partnership explicitly aims to add millions of annual transactions to Fluent's commerce media network, creating a substantial new inventory of premium advertising opportunities [1].

The deal positions Fluent to capture additional revenue through its post-purchase ad technology, which delivers personalized offers at the moment of transaction. This growth lever represents a high-value advertising opportunity with strong conversion potential due to the targeting precision available at the point of purchase [1].

The endorsement from Authentic's Chief Digital Officer, Adam Kronengold, validates Fluent's technology efficacy, noting their "data-driven approach" delivers both revenue and enhanced customer experience. This portfolio-level partnership significantly strengthens Fluent's position in the competitive commerce media landscape by demonstrating its ability to serve enterprise-level clients with complex multi-brand requirements [1].

By integrating Fluent’s post-purchase ad technology, Authentic’s retail partners can deliver personalized, non-endemic offers that drive incremental revenue without disrupting the consumer journey—further deepening brand loyalty while creating performance-driven touchpoints for advertisers [1].

References:
[1] https://www.stocktitan.net/news/FLNT/fluent-inc-adds-authentic-brands-group-to-partner-network-powering-sead7ovocxnp.html