Fluent Inc. (FLNT) Soars 10.53% on CMS Revenue Surge

Fluent, Inc. (FLNT) saw a significant pre-market surge of 10.53% on August 20, 2025, driven by a series of strategic moves and financial developments.

Fluent, Inc. reported a notable surge in its Commerce Media Solutions (CMS) revenue, which grew by 121% in the second quarter of 2025. This segment now accounts for 36% of the company's consolidated revenue, highlighting a significant shift in its revenue mix. Despite this growth, the gross margin for CMS fell to 18%, indicating potential challenges in maintaining profitability.

In a strategic move to bolster its financial position, Fluent announced a $10.3 million private placement of securities. The company issued 5,871,427 shares of its common stock at an effective purchase price of $1.75 per share, accompanied by warrants. This capital raise is expected to strengthen Fluent's balance sheet and support its growth plans, particularly in the Commerce Media Solutions segment.

Fluent's CEO, Don Patrick, emphasized the transformative impact of the triple-digit growth rate in the Commerce Media Solutions business, attracting world-class brands and enhancing the company's market position. The proceeds from the private placement are intended for working capital and general corporate purposes, further solidifying Fluent's financial foundation.