Fluent Expands Partnership with Authentic Brands Group

Fluent has expanded its partnership with Authentic Brands Group, adding a portfolio of brands to its commerce media network. The partnership includes Eddie Bauer, Nautica, Lucky Brand, and Aeropostale, as well as Reebok, Vince Camuto, Volcom, Champion, RVCA, and DC Shoes. Fluent will support post-purchase monetization for these brands, helping drive new revenue streams and enhance the customer experience. The partnership is seen as a major step forward in Fluent's mission to build a robust commerce media network.

Fluent, Inc. (NASDAQ: FLNT), a leader in commerce media, has announced an expanded partnership with Authentic Brands Group (Authentic), a leading sports, lifestyle, and entertainment brand owner. The partnership brings a portfolio of iconic brands, including Eddie Bauer, Nautica, Lucky Brand, Aéropostale, Reebok, Vince Camuto, Volcom, Champion, RVCA, and DC Shoes, into Fluent’s growing network of commerce media partners [1].

The expanded partnership aims to enhance Fluent’s position as a trusted post-purchase monetization partner to leading retailers. By integrating Fluent’s post-purchase ad technology, Authentic’s retail partners can deliver personalized, non-endemic offers that drive incremental revenue without disrupting the consumer journey [1].

Tim Lukens, President of Commerce Media Solutions at Fluent, stated, “Our partnership with Authentic represents a major step forward in Fluent’s mission to build a robust, high-performance commerce media network. With Authentic’s globally recognized portfolio and massive retail reach, we’re unlocking premium ad inventory for brands—while helping Authentic drive new revenue streams and elevate the customer experience at checkout” [1].

Adam Kronengold, Chief Digital Officer at Authentic Brands Group, praised Fluent’s data-driven approach, noting that it helps drive new revenue while enhancing the customer experience with relevant and engaging content at the moment of transaction [1].

This portfolio-level partnership highlights Fluent’s value as a strategic monetization partner to some of the most influential players in retail. The expanded partnership positions Fluent to capture additional revenue through its post-purchase ad technology, which delivers personalized offers at the moment of transaction [2].

References:

[1] https://www.globenewswire.com/news-release/2025/08/14/3133474/0/en/Fluent-Inc-Adds-Authentic-Brands-Group-to-Partner-Network-Powering-Post-Purchase-Monetization-Across-Brand-Portfolio.html

[2] https://www.stocktitan.net/news/FLNT/fluent-inc-adds-authentic-brands-group-to-partner-network-powering-sead7ovocxnp.html