Flexential Boosts Audience Reach by 3X with ON24 AI Capabilities

Flexential, a leading provider of secure and flexible data center solutions, leveraged ON24's intelligent engagement platform to scale its multichannel campaigns and triple its audience reach. The company used ON24 AI-powered ACE to streamline manual processes, create consistent on-brand experiences, and generate high-quality content. This enabled Flexential to accelerate campaign creation by 4X and significantly improve marketing efficiency.

Flexential, a leading provider of secure and flexible data center solutions, has successfully leveraged ON24's intelligent engagement platform to scale its multichannel campaigns and triple its audience reach. The company utilized ON24 AI-powered ACE (Analytics and Content Engine) to streamline manual processes, create consistent on-brand experiences, and generate high-quality content. This strategic move has significantly accelerated campaign creation by fourfold and improved marketing efficiency [2].

Prior to adopting ON24, Flexential faced challenges with time-consuming manual processes and a lack of integration in its marketing programs. By fully utilizing the ON24 Intelligent Engagement Platform and its AI-powered ACE, Flexential enriched its customer intelligence, enabling smarter decisions across its business operations. The company now automatically generates written content from its webinars and leverages on-demand programming to connect with a broader audience [2].

Flexential's digital engagement strategy on the ON24 platform has resulted in a 30% increase in attendees through on-demand content, who would otherwise not have been engaged. This strategy has not only improved Flexential's marketing efficiency but also propelled its business results with enhanced efficiency and accelerated content creation [2].

According to a 2024 ON24 report, marketers using AI are 7X more likely to exceed business goals. Flexential's successful implementation of ON24 AI capabilities demonstrates the potential of AI-powered insights and automation in unlocking new levels of scale, propelling speed to market, and driving revenue impact [2].

Flexential's demand generation program, powered by ON24, serves as a compelling case study for B2B marketers looking to embrace AI for competitive advantage and improved business outcomes. The company's strategic use of ON24 AI-powered ACE has transformed its webinar program, enriching customer intelligence and driving revenue growth through enhanced engagement and content generation [2].

References:
[1] https://www.marketscreener.com/news/on24-three-top-tactics-to-get-more-from-your-on-demand-webinars-ce7c51d3d08af225
[2] https://www.businesswire.com/news/home/20250826122087/en/Flexential-Scales-Multichannel-Campaigns-and-Propels-Audience-Reach-by-3X-with-ON24-AI-Capabilities
[3] https://www.stocktitan.net/news/ONTF/flexential-scales-multichannel-campaigns-and-propels-audience-reach-zn4hwwoh4gti.html