Fiverr's AI Tools Empower Sellers with 'Superpowers': CEO

Fiverr International Ltd. (NYSE: FVRR), the global online marketplace for freelance services, has unveiled a suite of AI tools designed to give its sellers a competitive edge. Dubbed "Fiverr Go," this innovative platform combines two powerful offerings: the Personal AI Creation Model and the Personal AI Assistant. These tools aim to address the challenges faced by creators in today's AI-driven landscape while preserving their creative integrity and financial interests.

The Personal AI Creation Model allows freelancers to train AI exclusively on their own body of work, maintaining complete control over their creative process and rights. By configuring their models, setting prices, and retaining ownership of their creative work, freelancers can benefit directly from their AI-enhanced capabilities. This approach ensures that human creativity remains at the core of the creative process, with freelancers receiving proper credit and compensation for their work.

Complementing the Personal AI Creation Model, the Personal AI Assistant analyzes past interactions to become uniquely tailored to each freelancer's preferences and chosen settings. This AI-powered tool can enhance communication with potential clients, handle routine tasks, and provide actionable business insights, effectively becoming the creator's business partner. With Fiverr's data showing the critical importance of the first three minutes for closing sales, this tool ensures that freelancers never miss an opportunity, even when offline.

At launch, Fiverr Go will be available across several creative service categories, including voiceover, songwriting, graphic design, illustration, copywriting, and digital marketing. Initial access will be limited to top, vetted freelancers with proven track records of creative excellence on the platform, ensuring high-quality adoption and results.



Fiverr's CEO, Micha Kaufman, expressed his enthusiasm for the new platform, stating, "We built Fiverr Go to ensure creators remain at the center of the creative economy. This isn't just another AI platform—it's a fundamental reimagining of how AI and human creativity can work together. Instead of letting creators be exploited, Fiverr Go ensures they receive proper credit and compensation while giving them unprecedented tools to scale their work. This is about making our freelancers irreplaceable, not obsolete."

In addition to the AI tools, Fiverr also announced its upcoming Freelancer Equity Program, an industry-first initiative designed to give top-performing freelancers shares in the company. This move further demonstrates Fiverr's commitment to empowering freelancers and ensuring they own a piece of the company's future success.

As Fiverr continues to innovate and adapt to the evolving landscape of freelance services, its AI tools have the potential to give sellers a significant competitive advantage. By embracing AI as a tool rather than a replacement, Fiverr is helping freelancers to thrive in an increasingly automated world.