Fitness Industry Titans Join Forces: Mastrov and Sedlack Boost Alta Global Group

Alta Global Group (NYSE American: MMA), a pioneering technology company in the martial arts and combat sports sector, has recently bolstered its advisory board with the addition of two prominent figures in the fitness industry: Mark Mastrov, founder of 24-Hour Fitness, and Adam Sedlack, CEO of UFC Gym. This strategic move comes as Alta embarks on its next phase of global growth, aiming to convert 640 million MMA fans into active participants.


Mastrov, a fitness industry icon, brings extensive experience in building and scaling global fitness enterprises. His vision and leadership transformed 24-Hour Fitness and UFC Gyms into household names, making him a valuable asset to Alta's expansion strategy. Sedlack, CEO of UFC Gym, has been instrumental in the global expansion of the brand, aligning with Alta's objectives of delivering innovative combat sports programs worldwide.

The combined expertise of Mastrov and Sedlack will be pivotal in driving Alta's international growth. They will lead specific initiatives to scale Alta's products and programs globally, leveraging their industry knowledge and networks to enhance the company's offerings and reach new markets.


Mastrov and Sedlack's appointments further strengthen Alta's recent partnerships and announcements, including its first enterprise partnership with UFC Gym, which will see Alta's programs and products rolled out across 150+ UFC gyms globally. Additionally, Alta's recent collaboration with MMA superstar Conor McGregor as a global ambassador and increased ownership stake adds further momentum to the company's growth.

The combined expertise of Mastrov and Sedlack will help Alta differentiate its products and programs in the global fitness market. Their insights will be invaluable in accelerating Alta's growth and driving success in the combat sports sector. With these industry leaders on board, Alta is well-positioned to capitalize on the growing demand for martial arts and combat sports training, ultimately converting MMA fans into active participants worldwide.