FitLife Brands sets sights on $120M+ combined revenue target after acquiring Irwin Naturals.

FitLife Brands reported Q2 2025 revenue of $16.1 million, a 5% YoY decline. Online sales accounted for 65% of total revenue, while gross profit fell 9%. The company aims for a combined revenue target of over $120 million following its Irwin Naturals acquisition.

FitLife Brands, Inc. (NASDAQ: FTLF) has announced its financial results for the second quarter of 2025, ending June 30. The company reported total revenue of $16.1 million, a 5% year-over-year (YoY) decline from $16.9 million in the same period last year. Online sales accounted for 65% of total revenue, amounting to $10.4 million, down 7% from $10.9 million in the second quarter of 2024. Gross profit fell 9% to $7.001 million, compared to $7.580 million in the second quarter of 2024.

The company's gross margin decreased to 42.8% from 44.8% in the second quarter of 2024. Net income for the quarter was $1.7 million, down from $2.6 million in the second quarter of 2024. The decline in net income was primarily due to merger and acquisition-related expenses associated with the Irwin Naturals transaction. Adjusted EBITDA for the quarter was $3.3 million, a 13% decrease compared to the same period last year.

The company ended the quarter with $10.9 million outstanding on its term loans and $6.6 million in cash, including a $5.0 million deposit related to the Irwin acquisition. This resulted in total net debt of $4.3 million, equivalent to approximately 0.3x adjusted EBITDA.

Legacy FitLife, one of the company's primary brands, saw a 7% increase in revenue compared to the same period last year, driven by a 17% increase in online revenue and a 1% increase in wholesale revenue. MRC, another key brand, experienced a 16% decline in revenue due to a drop in traffic to product listing pages and tariffs impacting skin care brands.

FitLife Brands aims for a combined revenue target of over $120 million following its Irwin Naturals acquisition. The company plans to continue investing in advertising and promotion to drive revenue growth.

References:
[1] https://www.globenewswire.com/news-release/2025/08/14/3133316/0/en/FitLife-Brands-Announces-Second-Quarter-2025-Results.html