First Financial's 15min chart: MACD Death Cross, Bearish Marubozu Triggered

Based on the 15-minute chart, First Financial has recently triggered a MACD Death Cross, accompanied by a bearish Marubozu formation on August 15, 2025 at 10:30. This indicates a high likelihood of the stock price continuing its downward trajectory, as sellers dominate the market and bearish momentum is expected to persist.

First Financial Bankshares (FFIN) has recently experienced a significant shift in its 15-minute chart, triggering a MACD Death Cross and a bearish Marubozu formation at 10:30 on August 15, 2025. This indicates a high likelihood of the stock price continuing its downward trajectory, as sellers dominate the market and bearish momentum is expected to persist.

The MACD (Moving Average Convergence Divergence) Death Cross occurs when the MACD line crosses below the signal line, signaling a change in momentum from bullish to bearish. The appearance of a Bearish Marubozu candlestick pattern further supports this bearish sentiment. A Marubozu candlestick is characterized by a long body without any upper or lower wicks, suggesting strong buying or selling pressure with no reversal.

Analysts have provided a mixed outlook for First Financial. According to MarketBeat, out of 23 analysts, 10 have given a hold rating, 12 have given a buy rating, and 1 has given a strong buy rating for FFIN. The average price target is $130.00, representing a forecasted upside of 10.95% from the current price of $117.50 [2].

Despite the positive analyst ratings, investors should be cautious. First Financial reported strong revenue growth in the second quarter of 2025 but experienced a slight decrease in net income. The company's expansion in Texas, along with higher marketing spend and adjustments to its lending policies, has impacted short-term profitability. The narrative projects $10.5 billion in revenue and $1.2 billion in earnings by 2028, requiring 15.6% yearly revenue growth and a $600 million increase in earnings from $600 million today [1].

Investors should be mindful of rising operational costs, which could impact margins if scale benefits don't materialize as expected. First Financial's commitment to increasing investment in Texas supports higher revenue and user engagement but must be balanced with cost management.

Fair value estimates for First Financial from the Simply Wall St Community span from $80 to $150 across 34 individual forecasts, highlighting diverse views on growth versus profitability. While the stock might be worth as much as 30% more than the current price, investors should consider the potential risks associated with margin pressure and cost management [1].

References:
[1] https://simplywall.st/stocks/us/financial/nyse-ffin/first-financial-bankshares/news/how-investors-are-reacting-to-first-financial-bankshares-ffin-balancing-costs-and-growth
[2] https://www.marketbeat.com/stocks/NASDAQ/FFIN/forecast/