Figma Surges 3.49% on Product Expansion but Ranks 201st in Market Activity Amid Adobe's AI-Driven Growth

On September 22, 2025, , . The stock’s performance followed a mixed earnings report and strategic updates. Figma recently expanded its product suite at Config 2025, launching Figma Make, Draw, Sites, and Buzz, doubling its offerings. The Dev Mode MCP server, which integrates design context into developer workflows, and acquisitions of Modyfi and Payload strengthened its motion design and developer tools. As of June 30, , .

, . Analysts cited overvaluation concerns, . RBC and Piper Sandler cut price targets to $65 and initiated coverage, respectively. Adobe, meanwhile, , . , .

Strategic risks for Figma include intense competition from Adobe, Microsoft, and Apple, as well as CEO ’s relative inexperience. While Figma’s product expansion and developer tools position it for growth, its high valuation and recent earnings miss highlight execution risks. Adobe’s established AI integration and stronger monetization provide a more stable foundation. The stock’s volatility underscores investor skepticism about Figma’s ability to sustain its growth trajectory against industry giants.

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