Figma Allocates $100 Million to Bitcoin ETFs and USDC for IPO

Figma, a leading design software company, has revealed a substantial investment in Bitcoin through its exchange-traded fund (ETF) holdings as part of its initial public offering (IPO) filing. The company disclosed that it holds approximately $70 million in Bitcoin ETFs, specifically in the Bitwise Bitcoin ETF. This information was included in Figma's S-1 filing with the U.S. Securities and Exchange Commission, which was submitted on July 1, 2025. The regulatory document also confirms board approval for an additional $30 million allocation toward Bitcoin, to be executed via USDC. This brings Figma’s total allocated funds for Bitcoin investments to $100 million, reflecting a growing trend among technology companies adding Bitcoin to their corporate treasury strategies.

The disclosure in Figma's IPO documentation signals increasing mainstream adoption of Bitcoin as a treasury asset by major tech firms. Figma, known for its widely used design platform, now joins the list of public companies holding Bitcoin on their balance sheets. The company's decision to invest in Bitcoin ETFs and its board's approval for further Bitcoin purchases highlight its strategic approach to incorporating digital assets into its financial management.

Figma's investment in Bitcoin ETFs is part of a broader trend where technology companies are increasingly looking to diversify their treasury holdings. By allocating a significant portion of its funds to Bitcoin, Figma is positioning itself to benefit from the potential growth and stability that Bitcoin offers as a digital asset. The company's move to invest in Bitcoin ETFs, rather than directly holding Bitcoin, provides a layer of regulatory compliance and liquidity, making it a more accessible option for corporate treasury management.

The approval for an additional $30 million Bitcoin purchase via USDC further underscores Figma's commitment to integrating digital assets into its financial strategy. USDC, a stablecoin pegged to the U.S. dollar, offers a stable and efficient means of transacting in digital assets, making it a suitable choice for corporate investments. This strategic move not only diversifies Figma's treasury holdings but also aligns with the growing acceptance of digital currencies in the corporate world.

Figma's disclosure of its Bitcoin ETF holdings and plans for further investment in Bitcoin is a significant development in the corporate adoption of digital assets. As more companies follow suit, the integration of Bitcoin and other digital assets into corporate treasury strategies is likely to become more prevalent. This trend reflects a broader shift in the financial landscape, where digital assets are increasingly recognized as valuable components of a diversified investment portfolio.

Figma’s actions could encourage other companies to hold crypto assets, fostering a shift toward digital reserves in traditional businesses. Previous moves by firms like Tesla and Square have already shown positive impacts on Bitcoin and its perceived legitimacy. Such trends might catalyze potential regulatory engagement and market expansion in the crypto landscape.